Models for the live game
Broadcast clocks, match-day deadlines, and rights windows do not wait. We design systems for sport-grade reliability — careful about what a logo, exposure, or signal means when the scoreboard is live.
Company
Building AI that serves the game
Eagle Eye is an AI company dedicated to sports measurement, monitoring, and intelligence. AI will have a vast impact on sports. We are dedicated to helping all levels access data and clear insights — with models and products built for the live game, commercial decisions, and the people who care about sport.
How we work
Measurement you can audit
Clubs, brands, and federations need numbers they can inspect. We favour transparent methods and auditable outputs over black-box theatre, so teams can trust what they ship and defend what they report.
Products across the stack
From sponsorship vision and monitoring to valuation, agents inside the Eagle Eye suite, and live sports intelligence — we build connected products rather than one-off demos. Roadmap surfaces such as Bench and Turtul join that same stack as they ship.
One piece of a bigger ecosystem
Sports AI sits among clubs, brands, federations, broadcasters, and partners. We collaborate across that ecosystem — including appearance in programs such as ARISF, Microsoft for Startups, NVIDIA Inception, and AWS Startups — knowing no single company owns the whole game.
The Team
We are researchers, engineers, operators, and go-to-market specialists working together so sports organisations can rely on measurement and intelligence — not theatre.
Research
Model quality, evaluation design, and careful reading of sports and media signals. We publish findings so clubs, brands, and federations can inspect how systems behave before they depend on them.
Product & Engineering
Turning research into products across the Eagle Eye suite — Sponsorship Vision (Sponsorlytix), Monitoring (Dantani Sports), Estimator, StatGost, Koba inside Eagle Eye dashboards, and upcoming surfaces on the roadmap.
Operations & GTM
Customer success, partnerships, support, and the practical work of shipping reliably from the United Kingdom and United Arab Emirates to teams around the world.
What we value and how we act
Every day we make decisions that shape how sports AI shows up for athletes, fans, and the organisations that serve them. These commitments guide that work.
Athletes and fans come first
Every model and product should serve the game, not the other way around. We design for the people in the stands and on the pitch as much as for the desks that buy software.
Measurement you can trust
Transparent methods, auditable outputs, and careful semantics — especially where logos, exposures, and commercial claims can be misread. Trust is earned in the methodology, not the pitch deck.
Responsible scaling
Capability grows only as fast as safety, oversight, and operational readiness allow. We prefer steady, inspectable progress over reckless acceleration.
Open evaluation
We publish findings so clubs, brands, and federations can inspect how systems behave. Open evaluation is how the industry gets better together.
Sport-grade reliability
Built for live broadcast, match day, and high-stakes commercial decisions. Downtime and sloppy labels are not academic inconveniences in sport — they are operational failures.
Global by design
One stack meant to work across leagues, languages, and rights markets. Sports is international; our products and operations are built that way.
Company
Eagle Eye operates and works from the United Kingdom and the United Arab Emirates.
Piccadilly Business Centre, Manchester, M12 6AE, United Kingdom
See the work. Talk to the team.
Explore products across the Eagle Eye suite, read recent announcements, or speak with sales about measurement, monitoring, and intelligence for your organisation.